Social media marketing opportunities in Australia exist within Facebook, Twitter, LinkedIn, YouTube, Foursquare and Google Places
Social media is an emerging, yet challenging advertising medium. It has its own unique opportunities as well as crossing over into all the other online marketing options:
Search engine optimisation – social media links and reviews are now effecting SEO rankings and will grow in influence as the search engine algorithms evolve and the social data increases.
Pay per click campaigns – paid ads can be placed within Facebook, LinkedIn and YouTube.
Performance display advertising – most of the social media websites are part of the networks utilised in this medium and range from text to banner display ads.
The unique social media opportunities include creating business Facebook, Twitter, LinkedIn and YouTube pages or channels and linking these to your business website as well as beginning to interact with your customers within the social sites.
Social media marketing often involves monitoring and analysis of social media data in relation to your business or brand and using this information within other channels or within social campaigns.
Have no doubt, social media is a challenging area and the new frontier of online marketing. There are standard social media steps all businesses should be taking such as Google and Facebook place pages and advanced steps only some businesses undertake such as regular interaction and channel management on Facebook.
Our people are some of the most experienced in the industry with our lead social media consultant having 5 years experience in planning and optimising social media. We continue to be the best at what we do by not only actively managing campaigns across a range of industries, but also subscribing to the latest information sources and attending top industry conferences such as SMX Advanced in Sydney & Seattle and Pubcon in Las Vegas.
Our social media consulting fees are calculated on the time involved to complete the work. Due to our experience in this area of online marketing, we can quote you a fixed fee before starting the work as we know exactly how much time will be required to provide the desired outcomes, though with some specific areas of social media there are rates based on ongoing time as it is required.
Due to our operating structure & administration efficiencies, our fees are some of the lowest in the industry for the highest quality of work.
Our people are experts at not only social media marketing, but the full range of online marketing options and how they interact with each other. You can read more about the other individual areas of online marketing below:
Or contact GossipNet now to find out how we can work with you.