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Search Engine Optimisation (SEO)

Search engine optimisation options in Australia exist within Google, Yahoo & Bing, with Google being the main focus with over 90% market share.

Search engine optimisation or SEO is often referred to as the “Free” results in Google or also known as natural or organic results. You cannot pay to influence your rank directly, but you can pay an optimiser to help your site conform as closely as possible to the search engines ranking factors.

Search engine optimisation is made up of on-site and off-site factors that can be optimised.

Onsite – This includes choosing the right URL, correct keyword usage, site theme, Meta Tags, navigation structure, page names, headings, content, Google/Bing Webmaster tools and Google Analytics.

Offsite – This includes the links to your website, options such as Google Places, YouTube and interaction with social media via reviews and social comment.

Search engine optimisation is a consulting process. The experience of the optimiser is extremely important as well as their ability to help you understand the concepts involved. Optimisation can be performed on an existing website which is often referred to as an ‘audit’ but for the best results, have an optimiser involved in your website build from the very beginning of the project. GossipNet provide a full range of website services including design & development which allows us to have our SEO expert work closely with our website creation team to gain the maximum search engine results for your website.

Our SEO services include consulting, project management, keyword research, health checks, website audits, content creation & link building.

Our people are some of the most experienced in the industry with our lead SEO consultant having 12 years experience across 100’s of websites, 8 industry types, 4 major Australian portals and 2 leading agencies. We continue to be the best at what we do by not only actively managing campaigns across a range of industries, but also subscribing to the latest information sources and attending top industry conferences such as SMX Advanced in Sydney & Seattle and Pubcon in Las Vegas.

Our search engine optimisation fees are calculated on the time involved to complete the work. Due to our experience in this area of online marketing, we can quote you a fixed fee before starting the work as we know exactly how much time will be required to provide the desired outcomes.

Due to our operating structure & administration efficiencies, our fees are some of the lowest in the industry for the highest quality of work.

Our people are experts at not only search engine optimisation, but the full range of online marketing options and how they interact with each other. You can read more about the other individual areas of online marketing below:

Or contact GossipNet now to find out how we can work with you.


Search Engine Optimisation (SEO) Gossip