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Google Adwords & Pay Per Click Campaigns

Over 165% increase in mobile web use in Australia over the past 3 years.Mobile compatibility is now an essential part of your online presence.

Pay per click advertising options in Australia exist within Google, Yahoo, Bing, Facebook & Adlux. Google being the main focus with over 90% market share.

Competition in pay per click marketing in Australia’s leading search engines has skyrocketed in recent years, due to unprecedented growth in the number of advertisers using this channel. The effect is an inflation in the average Cost Per Click (CPC) and the resulting Cost Per Application (CPA) for obtaining a new customer.

Despite the competition, with the appropriate budget, guidance and ongoing campaign management, advertisers will find this option to be the quickest to implement and will provide an excellent return on investment.

The skill, knowledge and experience of your pay per click campaign manager will affect how much the advertiser pays per click as search engines such as Google continue to develop their pay per click advertising programs with many optimisable variables.

As is standard in the industry, GossipNet charge you a percentage of your media spend as a fee to manage your campaign. Due to our operating structure & administration efficiencies, our fees are some of the lowest in the industry.

Your management fee covers new campaign creation, optimisations, ad copy creation, technology usage, account management, analysis and regular reporting.

Our people are also some of the most experienced in the industry ranging from 6 to 8 years experience per person in pay per click campaign management. Our team includes Google Adwords Qualified Professionals and Yahoo Ambassadors. Our campaign managers are experts in a range of leading pay per click technologies including, but not limited to Google, Yahoo, Facebook, Marin, Double-click & Atlas. But we still consider our people, there experience & there optimising techniques to be the biggest influence on your results.

Our people are experts at not only pay per click campaigns, but the full range of online marketing options and how they interact with each other. You can read more about the other individual areas of online marketing below:

Or contact GossipNet now to find out how we can work with you.


Google Adwords & Pay Per Click Campaigns Gossip